Is Team Entrepreneurial Orientation important in generating creative business ideas? The moderating role of team-perceived heterogeneity and the individual creative mindset

PURPOSE: The study aims to unveil if Team Entrepreneurial Orientation (TEO) facilitates identification of creative market opportunities understood as novelty and quality business ideas. (EO) has rarely been measured at a team level few studies have attempted examine the relationship between EO actual outcomes. proposed research model searches for new patterns that can foster creativity entrepreneurial teams. In addition, adds moderating effect perceived heterogeneity individual mindset (Growth-Creative Fixed-Creative Mindsets) contingency variables improve understanding under which circumstances teams generate METHODOLOGY: sample comprises from Mondragon Academy in Basque Country, Spain. survey data were collected after performed idea generation. applied experiment generation not generated purpose but it formed part natural processes selected ideas evaluated by experts field. relationships analyzed through partial least square structural equation modeling (PLS-SEM). FINDINGS: leads product-market entries necessarily novel entries. Entrepreneurially oriented greater tendency slightly modified existing rather than opportunities. moderators present different interaction results with studied relationships. Specifically, individuals Mindset an antagonistic on TEO-Quality relationship. Team-Perceived Heterogeneity Growth-Creative no either or TEO-Novelty link. IMPLICATIONS: demonstrates importance contextualization nature crucial antecedent innovations. Our literature practice providing evidence plays critical role exploring entries, given TEO Quality outcomes only. do easily achieve Novel allow them enter markets. Individuals Fixed Creative should be avoided they block Quality. Likewise, our supports validity level, lead more suitable practical implications its management applied. It could help developing appropriate formation practices. ORIGINALITY AND VALUE: proposes rare unique analysis young companies’ (start-up). contributes original overlooked conceptualization within Schumpeter’s perspective “creative destruction” activities. examined theoretical foundations led clearer antecedents behavioural effects towards initiates, identifies calls further lines contribute contingent how ideas, especially, are necessary destruction”, construct itself overall economic development.